Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

9 must-do moves to dodge the agent exodus

If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
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Cloze teams with design platform Canva for seamless listing magic

Cloze is the first application in its category to integrate with the web-based graphic design platform Canva, the customer relationship management platform revealed exclusively to Inman. Continue reading

Redfin rolls out AI-enhanced digital self-staging tool for homebuyers

In partnership with Roomvo, the brokerage and search portal’s new Redfin Redesign tool grants homebuyers the ability to alter room finishes while alerting agents to a buyer’s growing interest. Continue reading

Real Geeks new website builder is real fast, SEO-first

Real Geeks new feature was conceptualized to help real estate agents, teams and brokerages publish heavily SEO-optimized websites fit to handle IDX data feeds wrapped around content targeting agents’ specific markets. Continue reading

How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading

5 fresh, must-try ChatGPT strategies for next-level results

Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal offer strategies to help you make the most of this game-changing tech. Continue reading

Happy Grasshopper launches new consulting program for agents

The year-long program includes one-on-one consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results. Continue reading

Understanding the sales funnel: A guide for new real estate agents

Whether you’ve just begun your career as a real estate agent or are exploring new strategies to boost sales, Jessi Healey explains how a sales funnel can be a great tool and strategy to grow your business. Continue reading