5 bold ways to breathe new life into a luxury listing

Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity. Continue reading

Trending: Ditch calls, follow fair housing, explore LinkedIn video

Consumers prefer digital interactions over phone calls, fair housing laws remain critical despite policy shifts and LinkedIn’s video expansion is changing how professionals connect online. Jessi Healey breaks down what real estate agents need to know. Continue reading

Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead. Continue reading

Concierge Auctions, Luxury Presence form strategic initiative

The deal will provide Concierge Auctions members access to, among other products, Luxury Presence’s advanced website design, hosting, and SEO services. Luxury Presence customers will have the opportunity to promote sales in an auction environment. Continue reading

Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading

SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading

Luxury Presence debuts Brokerage Listing Networks amid CCP debate

Los Angeles-based Luxury Presence, which launched as a website developer for luxury brands before evolving into a wide-ranging software provider, will unveil the solution at ICNY on Tuesday. Continue reading

What not to post: 9 common social media pitfalls to avoid

Social media is a powerful tool for real estate agents, but knowing what not to post is just as important as knowing what to share. Expert Jessi Healey outlines the top mistakes to avoid, from posting too much to ignoring comments, so you can maintain … Continue reading

Trending: Say bye to fact-checkers, hashtags and TikTok

Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky. Continue reading

Scroll smarter: Social media do’s for real estate pros

Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey. Continue reading