QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

Reach out and touch base with a 2023 email marketing plan

Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading

From Agently to ZenList, the best-reviewed real estate tech of 2022

From smart solutions for managing rental portfolios to a promising app from Down Under, 2022’s highest-rated proptech offers compelling evidence of the sector’s growing maturity. Continue reading

How to create compelling email messaging that recruits every time

Ready to hook a few new recruits that will take your team to the next level? Expert Diana Zaya offers these tips to craft the perfect email template campaign that will showcase your brokerage’s best features Continue reading

Happier email is a cinch with Happy Grasshopper: Tech Review

The Happy Grasshopper experience can be largely automated, but all the opportunities for input, personal editing and strategic involvement are there, which starts with what the company calls its Success Coach program. Continue reading

5 strategies to increase productivity and profitability in 2022

Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading

4 emails every agent should send (and how to do it)

How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you’ll become the local expert they look forward to hearing from. Continue reading

Elm Street Technologies buys OutboundEngine in 5th purchase in 2021

Greensboro, North Caronlina, real estate technology company Elm Street Technologies has acquired email marketing and advertising software provider OutboundEngine, based in Austin, Texas. Continue reading

Inman Review: GetAccept helps agents stay in touch and convert leads

Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager. Continue reading

OneMob’s video landing pages offer a terrific marketing advantage

OneMob’s split-screen tool allows users to see themselves next to their presentation or webinar, and this could make a great tool for listing presentations, CMAs or group video home tours. Continue reading