What top real estate agents do that struggling agents don’t

The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real’s Jimmy Burgess writes. Continue reading

Real estate AI increasingly blurs the lines between humans and tech

Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is. Continue reading

Trump bump flattens for luxury homebuyers in Silicon Valley

The area’s high-end homebuyers, many of whom work in tech, don’t take market fluctuations well, largely because their wealth is typically generated through IPOs and stocks. If the stock market is in a tizzy, they won’t be buying real estate. Continue reading

Trending: Google goes all-in on AI — are you ready?

Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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How to set up your digital profiles as a new real estate agent

Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading

You better Google it! Mastering your Google Business Profile

While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading

The website is just the start: SEO strategies for real estate

Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find. Continue reading

The proptech startup media guide: Strategically leverage paid media

Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures. Continue reading

From grind to flow: Why letting go is key to real estate success

Mindfulness isn’t just a nice-to-do daily habit, coach Aaron Hendon writes. It’s a performance tool used by some of the world’s top-performing coaches and athletes. Continue reading

Lead flow equals success: These are the top strategies for 2025

Real estate doesn’t lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them. Continue reading