How YouTube’s algorithm can make or break your real estate business

Some agents are making thousands on ad revenue from YouTube and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform’s technology. Continue reading

How to find inherited listings in your local market

During a webinar, Charles Curry, head of marketing for the training platform Authorify, explained that real estate agents can find inherited properties in their local markets online. Continue reading

Cash in on your hard work: 7 steps for getting more online reviews

Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don’t know where to start? Here are a few strategies to get your clients talking about you. Continue reading

Goodbye off-season: How COVID has changed luxury rental hotspots

While popular summer destinations used to come with an off-season, large numbers of fall and winter renters are quickly changing the markets. Continue reading

Related Companies latest real estate company to require vaccinations

The New York City-based firm’s 4,000 employees will have until August 31 to get their first coronavirus vaccination shot or be fired. Continue reading

Free leads from Google: How to set up, optimize your Google My Business page

There’s a pretty easy (and free) way to position yourself as the local expert and scoop up leads as you grow, thanks to Google My Business. Here’s how to set up, build and optimize your business page. Continue reading

Map-based real estate marketing sees explosive growth

Homesnap has partnered with Waze to let agents pin their listings and open houses to interactive maps. Such ads have seen a surge of interest over the past month. Continue reading

Tribus teams up with marketing tech firm Evocalize

The partnership will give Tribus customers access to collaborative marketing technology, among other things, all within the Tribus platform. Continue reading

America’s Hottest Neighborhoods: Willow Glen in San Jose, California

Robust work-from-home policies amid the pandemic and an upcoming development by Google, as well as other charms, make Willow Glen an enviable place to live. Continue reading