Here’s a 5-step plan to fix the IDX mess and implement real reform

A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it’s a consumer clarity issue that turns into an agent compensation issue. Continue reading

IDX reform is the real fight no one wants to have

Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading

Prompts, portals and policy moves: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

The IDX lie agents still believe: 5 common misconceptions about real estate websites

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. Continue reading

What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading

Zillow scores final win as Supreme Court declines to take up REX case

In a legal victory for Zillow, the Supreme Court declined to take up a REX lawsuit that centered on a former NAR rule. Continue reading

Inside Zillow’s ChatGPT integration (and what it means for real estate)

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading