Real estate marketing 2.0 seeks to double down on attention economy

New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading

Home of serial killer ‘The Grim Sleeper’ at center of buyer lawsuit

Homebuyer Suyeon Park alleges the agents and brokerages on both sides of the deal failed to disclose the serial killer owned and lived in the home and contact from the murderer’s “deranged fans.” Continue reading

The feast-or-famine trap: How to take control of your finances

Your commissions represent much more than a paycheck, financial planner Amanda Neely writes. They’re the fuel for your business, your personal financial stability and your future security. Continue reading

How to motivate your real estate team for high achievement

Lead by example and reward the activities that get results to increase your team’s positive culture and reduce churn, coach Verl Workman writes. Continue reading

Can tariff walkbacks keep the economy humming? Economist

Windermere Economist Jeff Tucker looks at how tariff walkbacks may signal that some of the Trump administration’s potentially damaging policy changes could be reversed. Continue reading

Lead With Fire: Weave passion with purpose for a fulfilling business

When passion and purpose align, you become unstoppable. Find out how to cultivate the combination in this new series from Debra Trappen. Continue reading

Lower rates could bring more home sales: Fannie Mae forecast

While Fannie Mae economists see mortgage rates coming down by a full percentage point, forecasters at the Mortgage Bankers Association have issued a more cautious take. Continue reading

Yes, another social media panel — because it’s important for business

Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading

Are private listings ‘steering’? Inman panelists debate

NextHome’s James Dwiggins argued during Inman On Tour Miami that Compass is “steering” clients. Compass’ Mark McLaughlin said Compass clients aren’t being “duped.” Continue reading

Compass hauls aboard Annapolis-based luxury team Anchored Home

Compass is continuing its hot growth streak, this time pushing further into Maryland with the addition of Annapolis-based real estate team Anchored Home, formerly known as Stahley Thompson Homes. Continue reading