Quiana Watson almost got burned by the tea — but knows better now

The luxury broker has come a long way from her start in a small town in North Carolina. From property manager to agent to broker-owner and reality TV star, the journey has blessed her with knowledge. Continue reading

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas. Continue reading

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

Born into real estate royalty, Farrah Brittany makes the tough look easy

Brittany started out as an assistant at The Agency when it first opened its doors in 2011 and is now one of the firm’s most rock-solid agents. She said her family’s connections and her own work ethic have helped shape her career. Continue reading

15 Instagram accounts agents can learn from in 2024

Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel. Continue reading

Inman’s 2024 Global Real Estate Influencers revealed

Broker and reality television legend Ryan Serhant headlines an all-star roster of the industry’s most compelling voices for the second-annual Inman Global Real Estate Influencers program. Continue reading

24 of the best listing lead ideas for 2024

Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
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What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading

Collabra and Bright MLS team to give agents ad tech

Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading

Matt Lionetti of Over Ask podcast leaves The Agency for Real

Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too. Continue reading