Tag Archives: Josh Ries

If your listing’s not selling, it’s not always price. It’s the positioning

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When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →

Stop making social media content for leads. Do this instead

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If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading →

You are not Zillow, and your conversion rate proves it

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Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading →

Here’s what 11M views on Threads taught me about lead generation

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A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading →

Here’s a 5-step plan to fix the IDX mess and implement real reform

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A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it’s a consumer clarity issue that turns into an agent compensation issue. Continue reading →

Is your follow-up awkward? Here’s how to fix it

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Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading →

Homebuyers don’t need motivation. They need leadership

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If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading →

5 ways to stop listing anxiety from wrecking your price, process, profit

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Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading →

An exclusive look inside the legal strategies at Compass and Zillow

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In an Inman Exclusive, Taylor Anderson examined thousands of internal documents to unveil the legal strategies on both sides of the Compass-Zillow wrangling. Continue reading →

IDX reform is the real fight no one wants to have

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Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading →