Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading

About to expire? How to hit reset on stale listings (and salty sellers)

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading

Can you hear me now? 5 strategies for nailing listening appointments

The National Association of Realtors’ commission settlement has been finalized, Carl Medford writes, so it’s more important than ever to listen carefully to homesellers’ concerns and questions. Continue reading

7 new agent etiquette tips for sitting another agent’s open house

Sitting an open house for a listing agent is a “golden opportunity” to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes. Continue reading

How to build a listing machine for your business in 2025

Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable. Continue reading

How your Harris- and Trump-voting clients approach the home market

Supporters of Kamala Harris and Donald Trump take unique approaches to transacting real estate in today’s market, a new Inman-Dig Insights consumer survey of 3,000 working U.S. adults reveals. Continue reading

What support for Harris, Trump says about real estate clients: Intel

The latest Inman-Dig Insights consumer survey of 3,000 working U.S. adults reveals how Trump and Harris supporters take unique approaches to buying and selling real estate on today’s market. Continue reading

Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy. Continue reading

Majority of sellers know they aren’t on hook for buyer commission: Poll

In a nationwide Inman-Dig Insight poll of active homebuyers, fewer than 5 percent of shoppers now listing their current home said they didn’t realize that they could decline to pay buyer-side commissions. Continue reading

How to win the listing in today’s highly competitive market

When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day. Continue reading