How to keep your sellers in the loop when their house isn’t moving

Keeping sellers in the loop isn’t just about providing updates, coach Darryl Davis writes. It’s about reinforcing confidence and, more importantly, earning their trust. Continue reading

10 strategies that help agents ‘speak the language of staging’

Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market. Continue reading

Real estate agents carry hope for client pipelines into January: Intel

Current pipelines reported in the Intel survey remain higher than they were a few months ago, perhaps signaling that some clients are entertaining a return to the market despite headwinds from the Fed. Continue reading

For these ‘stranded’ homeowners, no rate cut will coax them to list

Cheap rates on existing loans are holding well-off homeowners in place. But others insist they’re unable to buy at today’s high prices — whether rates come down or not, Intel survey data suggests. Continue reading

To sell or not to sell? Homeowners reprioritize reasons for waiting

What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move. Continue reading

Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading

About to expire? How to hit reset on stale listings (and salty sellers)

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading

Can you hear me now? 5 strategies for nailing listening appointments

The National Association of Realtors’ commission settlement has been finalized, Carl Medford writes, so it’s more important than ever to listen carefully to homesellers’ concerns and questions. Continue reading

7 new agent etiquette tips for sitting another agent’s open house

Sitting an open house for a listing agent is a “golden opportunity” to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes. Continue reading

How to build a listing machine for your business in 2025

Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable. Continue reading