Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading
Startup Alley at Inman Connect Las Vegas can be a daunting experience when looking for an upcoming technology partner. Here’s a guide to navigating it like a pro. Continue reading
In addition to the silly and useless “Honey, stop the car!” here are a few other old, tired and confusing terms that agents really need to retire. Continue reading
When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading
When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading
Kentucky Realtor Michaelle Warner thought the whimsical advertisements would be a fun way to draw attention to her services. Continue reading
Pricing a home is no delicate matter. The data can be overwhelming. But the right tech tools can enable you and your clients to wrangle all that information and come to a rational agreement on how the property should be priced — if you have a compellin… Continue reading
Much like on a dating app, potential buyers can now quickly preview and fall in love — or mentally swipe left and move on — through the power of video. Here are my top seven tips for attracting buyers with your listing videos. Continue reading
Much like on a dating app, potential buyers can now quickly preview and fall in love — or mentally swipe left and move on — through the power of video. Here are my top seven tips for attracting buyers with your listing videos. Continue reading
The feel-good effects of summer put consumers in a good mood. The combination of that and longer days sets the stage for an ideal time to market your listings. Here’s where you should focus your efforts. Continue reading