Tag Archives: marketing

How buyer’s agents must adapt to survive

By | | Uncategorized
Comments Off on How buyer’s agents must adapt to survive

Buyer’s agents must face some cold hard truths about what lies ahead for our industry and prepare to adapt their current business practices to thrive in the future. Here’s why. Continue reading →

Light it up! 6 tips to make your home staging shine

By | | Uncategorized
Comments Off on Light it up! 6 tips to make your home staging shine

Although furniture layouts and paint colors get a lot of attention in the staging process, one essential element is a home’s lighting. To ensure your clients have everything lit to perfection, here are six glow-related tips for any home stager. Continue reading →

Hope, dream and fix it: What agents can learn from 2020 candidates

By | | Uncategorized
Comments Off on Hope, dream and fix it: What agents can learn from 2020 candidates

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading →

After 40 years, Coldwell Banker begins rolling out a new logo and branding

By | | Uncategorized
Comments Off on After 40 years, Coldwell Banker begins rolling out a new logo and branding

Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin in January 2020, though individual offices and franchisees will have as much as tw… Continue reading →

Hyperlocal app PropertyRadar now offers mortgage data

By | | Uncategorized
Comments Off on Hyperlocal app PropertyRadar now offers mortgage data

The one-time darling software for finding prospective foreclosures is now offering same tech for small businesses, such as real estate agents and mortgage brokers. Continue reading →

7 no-brainers for keeping it civil online

By | | Uncategorized
Comments Off on 7 no-brainers for keeping it civil online

It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading →

Keeping It Real: How to organically grow your Instagram

By | | Uncategorized
Comments Off on Keeping It Real: How to organically grow your Instagram

How do busy real estate agents grow an Instagram following? Listen in to hear this luxe broker’s top two favorite apps for posting and tracking data on the social media mammoth. Continue reading →

7 open house pointers that’ll get you more traffic

By | | Uncategorized
Comments Off on 7 open house pointers that’ll get you more traffic

In a busy market full of smart consumers, you only have a short window to grab buyers’ attention and get them into your open house. Here are some crucial tips for getting buyers in the door and keeping them long enough to fall in love with the home. Continue reading →

Lennar partners with SkyNav in mixed-reality marketing

By | | Uncategorized
Comments Off on Lennar partners with SkyNav in mixed-reality marketing

National homebuilder Lennar announced this week that it has partnered with San Francisco-based SkyNav to showcase a Summerville, South Carolina, master-planned community called Summer’s Corner. Continue reading →