Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading
Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation during Inman Connect Las Vegas. Continue reading
Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading
“If you try to act like a friend, and all you want to do is sell homes, that’s sleazy,” Gary Gold told an in-person audience at Inman Connect Las Vegas. Continue reading
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation. Continue reading
Studeo, a marketing presentation software company for real estate, has introduced natural language processing to its products. It uses NLP to analyze the contents of your listing photos and produce narrative descriptions for each page of a presentation. Continue reading
For a lot of brokerages, marketing is inextricably linked to overall performance. Here’s how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention. Continue reading
A new report from HomeJab also indicates agents prefer video tours for their properties over 3D tours. Continue reading
These days, agents have to win clients over from the first moment they type “real estate” into their search bar. How can you build trust with prospects online? Here are a few tips to help ensure that when your ideal clients search for a real estate age… Continue reading
As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading