Tool Kit: How to tame AI before it eats your business

Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind. Continue reading

You’re leaving money on the table when you don’t know your numbers

Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses. Continue reading

AI, AI, AI: Ads, oversight and the age of the algorithm

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading

5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading

Can a $1 price tag get your lagging listing off the books? The Download

As the $1 listing trend gathers steam, it’s time to take a closer look at how it works and whether it’s right for your sellers. Continue reading

Putting it all together: The complete guide to working with athletes and celebrities

We’ve rounded up all five days of Cara Ameer’s advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment. Continue reading

How an agent becomes ‘the chosen one’ for celebrities and athletes

In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients. Continue reading

How an agent becomes ‘the chosen one’ for celebrities and athletes

In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients. Continue reading

How an agent becomes ‘the chosen one’ for celebrities and athletes

In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading