How today’s agents are merging media, marketing and mastery

Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading

Why your brokerage needs a service, not just sales, funnel

Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading

Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents

When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes. Continue reading

Tariffs to spur ripple effects across real estate, industry leaders warn

Rising construction costs and shifts in foreign investments will result in falling sales as the weight of the tariffs are felt across U.S. housing markets, economists and real estate leaders told Inman. Continue reading

Checkmate or alienate? Reactions mixed as firms align with Zillow

NextHome threw its support behind Zillow’s private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR’s Clear Cooperation Policy sounded off. Continue reading

Transitions, eliminated positions, acquisitions: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Broker Spotlight: Joao Mucciolo, The Agency Nicaragua

Find out how this broker built a career blending local market knowledge with a global perspective as he seeks to position Nicaragua as a top destination for buyers worldwide. Continue reading

The Agency launches ‘The Perfect Setting’ ad campaign to find home

The campaign was launched last month at the firm’s Global Forum and highlights diverse individuals with a focus on the personality traits that reveal their unique needs in a home, Inman has learned. Continue reading

NAR’s Clear Cooperation Policy tweak: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Mauricio Umansky: 2025 is the best time ever to be a new agent

Despite market headwinds, The Agency CEO says that new technology and marketing capabilities make now a great time to be a new real estate agent. Continue reading