Being found in the age of AI: The collapse of the ‘I’m the best’ era

Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading

ChatGPT and Meta redraw the lines of reach and control

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading

The priciest home sales of 2025 pushed the boundaries of luxury

Concentrated in Florida and California, the year’s biggest residential sales featured high-profile buyers eager to secure investments with ample square footage, pedigree and prime locations. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

The rise of AI fakes could erode trust in real estate marketing

AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading

AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading

The 15 priciest home sales of 2025 so far are pretty huge

Properties on this year’s list reaffirm that ultra-luxury buyers have little concern over owning homes in areas prone to natural disasters since they have the means to rebuild, if necessary. Continue reading

How to automate 60% of workflow without sacrificing service

AI will never replace the power of real connection, indie broker Amy Stockberger writes. But it can clear the clutter, remove the repetition, and give you back the time and energy to focus on what actually builds legacy. Continue reading

Real estate AI increasingly blurs the lines between humans and tech

Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is. Continue reading