Compete with discount agents (without cutting your commission)

When potential clients tell you another agent will handle their deal for less, Darryl Davis writes, come back with a value proposition that shows why you’re worth every penny. Continue reading

Why memorizing canned scripts could be costing you clients

Scripts feel canned and box you in, coach Darryl Davis writes. Dialogues give you a framework for conversations, while leaving room for your personality. Continue reading

Homeowners lose thousands when they don’t know this tax tip

Creating generational wealth through homeownership can’t happen if people are priced out of the very homes their families have lived in for generations, Dr. Lee Davenport writes. Continue reading

As buyers gain leverage, sellers need smarter counteroffers

Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive. Continue reading

Tell us the story of your real estate conflicts and conundrums: Pulse

Fill us in on a negative professional experience you’ve had where you weren’t really sure who was the problem, and we’ll render a verdict. Continue reading

Silence the self-sabotage that’s costing you real estate clients

Stop being mean to your mind, coach Darryl Davis writes. Don’t let negative self-talk and your inner saboteur rob you of the confidence you’ve earned. Continue reading

Your 19-step new agent’s guide to effective home showings

If you’re a new real estate agent, team lead Carl Medford writes, developing a process for conducting home showings will help you manage client experiences with confidence. Continue reading

Outflank the competition with new data tools: The Download

Amid a divided housing market, new real estate data tools help agents and clients visualize the ongoing shifts that most impact their bottom lines. Continue reading

Data confirmation, compensation, Opendoor resignation: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How Opendoor’s CEO resignation underscores the power of visibility

Being visible is not optional, communications expert Cristin Culver writes. It’s fuel for growth, and now, it’s an existential imperative. Continue reading