How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

Private listing wars, hate speech, earnings: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

The private listing debate just got real: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Private listing portal ban fallout, reaction, forms: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Why staging your listing matters more than you think

Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading

Banned listings, honest truths, private listing networks: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

The real estate market is changing: Adapt or get left behind

The way agents succeed is undergoing a profound transformation, broker Nick Schlekeway writes. Are you adapting and adopting new tools fast enough to keep up? Continue reading

The 411 conversion model: A simple system to generate more referrals

Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships. Continue reading

How to sell without feeling ‘salesy’

When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships. Continue reading

The Thermostat Effect: How comfort limits your growth

Growth and comfort rarely coexist, broker Nick Schlekeway writes. By setting your goals outside your comfort zone, you build momentum that drives consistent growth, no matter your circumstances. Continue reading