Why real estate marketing can’t afford distractions in 2026

From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading

3 practical ways agents can win on social media right now

Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

24 of the best listing lead ideas for 2024

Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
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7 smart strategies for getting more real estate leads for less than $100

If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis. Continue reading

4 tips for using Pinterest to grow your real estate business

For real estate agents, Pinterest can be a great way to attract leads and build connections. If you’re new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider. Continue reading

Why getting the Pinterest look in your listings matters

All the images of perfect-looking properties online have heightened buyer expectations. Here are some statistics to be familiar with if your clients are reluctant to stage their property. Continue reading

10 New Year’s resolutions for homeowners

From making homes more energy efficient to keeping up with repairs, here are 10 New Year’s resolutions for homeowners that agents can share with clients. Continue reading

Bidding wars pick up in San Francisco amid tech IPOs

A new report from Redfin suggests a host of new IPOs is having a significant impact on the already expensive local housing market. Continue reading

Wells Fargo hires mortgage tech chief from JP Morgan

Steve Hagerman will serve as Wells Fargo’s head of consumer lending technology and will be responsible for the bank’s new and emerging technology platforms. Continue reading