Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it’s time to sell a home. Continue reading
In advance of the brokerage’s second annual BeCorcoran event, the president and CEO spoke with Inman about her thoughts on Corcoran’s past, present and future and how the brokerage is meeting a shifting market head-on. Continue reading
To flourish as the market changes, real estate agents need to be able to provide comprehensive and meaningful service to buyers. Author and trainer Bernice Ross offers strategies to help eager homebuyers get the most for their buying power. Continue reading
To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading
In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading
The market is reaching a turning point in which price reductions are more common. But that doesn’t mean homes can’t still appreciate in value. Continue reading
Despite appearances to the contrary, robust seller’s markets don’t last forever, according to author and coach Bernice Ross. Now is the time to start using the various AVMs to prepare to persuade your sellers to lower their prices and avoid getting cau… Continue reading
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading
As we transition out of an intense seller’s market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now. Here are 10 things seller… Continue reading
What happens when the market starts to tilt in buyers’ favor? Here’s what agents need to be thinking through, preparing for and learning about to better serve their future clients. Continue reading