Tag Archives: Pricing

How I turn everyday market knowledge into scroll-stopping social content

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Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading →

Rethinking your CMA: What today’s market demands

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The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading →

Top 25 things real estate agents REALLY want for Christmas 2025

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From lumps of coal to listing wars, Carl Medford lists the things everyone in the real estate world is looking for on Christmas morning. Continue reading →

If price is king, why do we even market new listings?

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If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading →

The price isn’t right? How to talk sellers through their concerns

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Sellers don’t want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing. Continue reading →

As commission conversations change, become a seller specialist

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Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it’s time to sell a home. Continue reading →

Pam Liebman: Corcoran’s 50th year, taking the high road and more

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In advance of the brokerage’s second annual BeCorcoran event, the president and CEO spoke with Inman about her thoughts on Corcoran’s past, present and future and how the brokerage is meeting a shifting market head-on. Continue reading →

9 steps for getting buyers the best deal in a down market

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To flourish as the market changes, real estate agents need to be able to provide comprehensive and meaningful service to buyers. Author and trainer Bernice Ross offers strategies to help eager homebuyers get the most for their buying power. Continue reading →

Your 2023 business depends on nailing this seller conversation

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To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading →

Move that listing: 6 right-pricing tips for a shifting market

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In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading →