Tag Archives: public relations

How to build your brand authority with other people’s audiences

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Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading →

What real estate agents can learn from TikTok, Tylenol and Disney

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Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

Stage yourself to sell: Your personal brand toolkit

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A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →

How today’s agents are merging media, marketing and mastery

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Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading →

Media expertise is a competitive edge: Publisher, TV host

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By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading →

5 powerful strategies to harness publicity and build your business

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Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business. Continue reading →

What to do on social in 2024? Avoid politics at all costs

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A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading →

PR firm Lion & Orb launches annual membership plan for agents

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Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading →

NAR’s sexual harassment spin isn’t fooling anyone. Here’s why

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In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading →