Tag Archives: public relations

5 powerful strategies to harness publicity and build your business

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Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business. Continue reading →

What to do on social in 2024? Avoid politics at all costs

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A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading →

PR firm Lion & Orb launches annual membership plan for agents

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Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading →

NAR’s sexual harassment spin isn’t fooling anyone. Here’s why

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In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading →

Stand out in any market with a DIY public relations plan

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Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading →

Put yourself out there! How to develop a media relations strategy

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Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading →

Stand out: 7 PR strategies every real estate agent needs

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Growing market share and mind share starts with public relations and successfully communicating your brand and your vision. CEO Stacey Ross Cohen offers tips for standing out with the power of PR. Continue reading →

Why hiring a PR team is the best marketing decision you can make

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A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Continue reading →

Here’s how to get your listings in the news

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Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell. Continue reading →