Tag Archives: real estate marketing

5 ways real estate agents can attract, and keep, buyer clients

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At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading →

How local outreach and community events build trust and client loyalty

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Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading →

Marketing overload: How to cut the clutter and reclaim your time

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Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading →

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

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Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading →

Top 5 AI trends every real estate brokerage should know

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AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

The anatomy of a viral real estate post (that also gets you clients)

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Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading →

The death of old-school SEO, and what it means for real estate

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SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading →

5 ways real estate agents can still win big in Q4

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By October, many real estate agents are ready to coast into the holidays. Amy Corr, Chief Brokerage Officer for @properties Christie’s International Real Estate, shares five strategies agents can use to win in Q4. Continue reading →