Find your content lane: How to stand out on social media

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading

Portals spend millions on SEO. Here’s how to leverage it for free

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading

Pennymac takes a stake in Vesta, launches non-QM mortgages

A major player in correspondent lending and mortgage servicing, Pennymac is looking to provide more loans directly to consumers through a strategic partnership and investment in mortgage loan origination software provider Vesta. Continue reading

These 10 real estate markets have lost $233B in value since 2024

Home values still remain far above what they were before the pandemic sent home prices soaring across the U.S. Continue reading

4 key factors leading to increased real estate market anxiety

From climate change to economic uncertainty, Carl Medford writes, these are the factors causing real estate market anxiety for potential buyers and sellers. Continue reading

Fall marketing trends: PSLs, plot twists and pop culture plays

Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading

6 low-cost listing strategies that actually work in today’s market

Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading

Trump signs bill curtailing sale of mortgage trigger leads in 180 days

After the bill takes effect in March, credit bureaus will still be able to sell trigger leads to a borrower’s current mortgage lender, loan servicer, or any bank or credit union they have an account with. Continue reading