Realtor.com is working with OpenAI to chase the portal crown

News Corp CEO Robert Thomson said the partnership with the ChatGPT-maker is a vital growth lever for Realtor.com and its parent company, Move Inc., and will help create a one-of-a-kind home search experience. Continue reading

Zillow ditches outdated decor with Showcase virtual staging

Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024. Continue reading

This CMO wants to make Keller Williams the Nike of real estate

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading

Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading

Lesson Learned: Be consumer-driven, not commission-driven

Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients. Continue reading

Compass hires former NAR lead attorney as it doubles down on legal battles

Ethan Glass served as lead outside counsel for the National Association of Realtors throughout the trial in the homeseller commission lawsuit known as Sitzer | Burnett. Continue reading

Massive downward jobs revision not budging mortgage rates

Rebenchmarking that suggests the U.S. added 911,000 fewer jobs than previously thought generates political heat but was widely expected by economists and investors. Continue reading

Here are the markets where homebuyers have the upper hand

Realtor.com’s August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually dur… Continue reading

How this agent went viral by falling in love with the home in his TikTok video tour

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading

How to nail the price reduction conversation with homesellers

Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks. Continue reading