Proactive tax planning: How to maximize your returns this fall

For real estate professionals, tax planning isn’t just about filing at year-end; it’s about maintaining accurate records throughout the year. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation. Continue reading

HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading

Are your social media views down? It might be a good thing

Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading

Will the Compass-Anywhere deal kill the boutique brokerage?

How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator. Continue reading

How agents like Ryan Serhant build businesses on social media

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading

What agents want in a brokerage (Hint: It’s not just about money)

Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading

How to break free from your phone in real estate

While your phone is a valuable tool in your real estate business, Pam Blair writes, leaving it alone is a necessary component of self-care and work-life balance. Continue reading

What robot umpires teach real estate agents about their jobs

Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm. Continue reading

Think like Einstein: 5 tips for unlocking your real estate genius

What ideas are out there that might transform our service for clients, Carl Medford writes, and how can you use your creativity to transform your business? Continue reading

How to build your brand authority with other people’s audiences

Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading