Tag Archives: Service

Zillow’s ‘new standards’ reveal a big problem. Take back our industry

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The longer real estate professionals let Zillow define the rules, the harder it becomes to take our industry back, coach Darryl Davis writes. Continue reading →

Tap into the growing numbers of buyers insisting on upgrades

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Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes. Continue reading →

6 concrete tips for crafting a cohesive content calendar for 2025

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You don’t need to plan every post months in advance, but you do need a system that aligns with your goals, reflects your expertise and gives you space to show up with clarity, Alyssa Stalker writes. Continue reading →

How to leverage YouTube to go from contact to contract in 17 days

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Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading →

What to know as you start out as a real estate team admin

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The best administrative assistants don’t just keep things running — they elevate the entire team’s performance, coach Verl Workman writes. Continue reading →

Fair housing is not a checkbox. It’s the heart of our industry

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Fair housing is not just about reacting to injustice anymore, LIBOR CEO Doreen Spagnuolo writes. It’s about proactively building a better future. Continue reading →

In the face of bigotry and apathy, fair housing is even more essential

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As civic rights deteriorate, it’s essential for Realtors to hold the line and ensure equitable access to housing for all, Sean Frank writes. Continue reading →

Give us your 1 big idea on how to improve fair housing: Pulse

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As a Realtor, you’ve seen it all, so tell us what one thing, from your perspective, would go the furthest in improving fair housing compliance? Continue reading →

Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents

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When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes. Continue reading →

The ChatGPT prompt every agent needs (but 99% will never use)

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What if the fastest way to break through your biggest blocks was asking AI to call you out? Real’s Drew Thompson explains how. Continue reading →