Tag Archives: social media marketing

Should you follow everyone who follows you on Instagram?

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Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Continue reading →

The real estate agent’s guide to marketing with Instagram

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As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading →

Twitter’s open source code is the final nail in the (marketing) coffin

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Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as it once was, and it could be time for agents to focus their social media marketing elsewhere. Continue reading →

Love-hate relationship with social media? Here’s how I make it work

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Although people have mixed feelings about social media, there’s no denying that it’s a valuable tool for marketing your business. Find out how agent Nikki Beauchamp puts it to work effectively. Continue reading →

Where should I post? 3 steps for choosing a social media platform

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Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading →

CHALLENGE: Make your social media look flawless in 7 days

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Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading →

QUIZ: Test your real estate marketing IQ

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Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading →

Is it worth it? 10 common marketing metrics and how they measure up

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It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading →

You plus ChatGPT: 3 ways to upgrade your Instagram content

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Trying to figure out how to use AI without creating generic-sounding content? Social media expert Michelle Berman-Mikel shares three ways that you can use ChatGPT for Instagram without automating yourself out of personal connections. Continue reading →

What is the Word of the Year for Instagram in 2023?

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In 2023, if you put an emphasis on the art of human connection and tap into the brains of your ideal clients, you have a chance to see the success you’re after using the platform. Continue reading →