Brown Harris Stevens’ TikTok has arrived. Here are its 6 best videos

The luxury real estate brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far. Continue reading

22 Instagram must-follows for real estate agents

To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your own following. Implement some of their strategies on your Instagram page and watch what happens. Continue reading

Want a piece of Facebook history? Even if you don’t, it’s yours for $5.3M

The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3 million. Continue reading

Don’t wait, create! Help find hidden inventory for your buyers

Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading

Growing a social media following takes time. Here are 4 tips to speed it up

When growing your social media audience, remember that it will be a marathon and not a sprint, says Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices. You want to build a qualified audience that will be receptive and will engage w… Continue reading

On a dime: Bootstrap your business with these 8 simple strategies

Although sales aren’t expected to bottom out, it doesn’t hurt to reconfigure the budget to build a more robust nest egg that’ll help you expertly navigate whatever the market may throw your way. If you’re trimming back, brand new, or need to shore up a… Continue reading

NAR heads into midyear gathering while under siege on multiple fronts

The National Association of Realtors, which boasts 1.5 million members, will tackle real estate’s hottest topics a week after suffering a series of legal setbacks in court. Here’s a breakdown of the agenda. Continue reading

Katey Bridges’ viral TikTok fail sparks ‘ah’ moment for agent duets

One woman’s social media mishap has become an inspiration for dozens of agents who are “showing their fit off” by posting duets with the Texas TikToker. Continue reading

How bad is it? 14 scenarios for what agents can and cannot let fall by the wayside

Sometimes it’s OK to let a few things fall off the to-do list to prioritize the things that absolutely need to get done — and to keep one’s mental health in check. But agents should be discerning in deciding what to let go of and what really can’t be p… Continue reading

Real estate reality TV is like ‘my life on steroids,’ celebrity agents say

The life of a celebrity real estate agent isn’t as glamorous as it may seem, agents who have starred on some of real estate’s most popular reality TV shows told attendees at Inman Connect New York on Tuesday. Continue reading