Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers. Continue reading
First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading
Seven months after joining Brown Harris Stevens, real estate agent and TikTok phenom Madison Sutton has jumped ship to SERHANT. Sutton and her five-person team will operate under broker Sean McPeak, who also found early success at BHS and Halstead. Continue reading
Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn’t have to be expensive. Continue reading
Six branding experts share their thoughts on Realogy’s rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be. Continue reading
The luxury real estate brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far. Continue reading
To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your own following. Implement some of their strategies on your Instagram page and watch what happens. Continue reading
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3 million. Continue reading
Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading
When growing your social media audience, remember that it will be a marathon and not a sprint, says Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices. You want to build a qualified audience that will be receptive and will engage w… Continue reading