The AI shortcut: 9 ways ChatGPT can simplify your listing process

Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings. Continue reading

Streamline buying new homes with Virtuo: Tech Review

Inman’s tech expert Craig Rowe reviews Virtuo, software that brings together homebuilders, agents and buyers into a single ecosystem to ensure every stage of the purchase process remains connected. Continue reading

Zillow to prohibit listings that are privately marketed

Zillow said the company’s new standards, which eXp Realty also committed to, show how it’s implementing Clear Cooperation on its platform. Those that do not meet the standards won’t be published on Zillow “for the life of the listing.” Continue reading

Client-centricity isn’t a buzzword. It’s your competitive advantage

In a volatile real estate market, client-centricity isn’t optional — it’s your competitive edge. Chris Pollinger shares how elite agents turn uncertainty into opportunity by obsessing over what clients truly need, moving fast and thinking like strategi… Continue reading

Douglas Elliman launches new AI-powered website

The digital platform will include an AI-powered home search tool and a private space for agents and clients to collaborate. The website will also include the “World of Elliman,” a digital lifestyle hub with original content. Continue reading

UWM and Google Cloud announce ‘strategic’ AI mortgage partnership

Nation’s largest mortgage lender integrates AI and machine learning tools into its lending platform to streamline underwriting and document processing and provide chat support. Continue reading

The real estate market is changing: Adapt or get left behind

The way agents succeed is undergoing a profound transformation, broker Nick Schlekeway writes. Are you adapting and adopting new tools fast enough to keep up? Continue reading

Opendoor, Fathom stocks flirt with $1 threshold — and with disaster

Companies that can’t keep their shares over $1 risk being delisted from the stock market. Opendoor shares crossed that threshold this week, while Fathom crossed it last month. Continue reading

Lone Wolf Relationships is smart, not ‘metamorphic’: Tech Review

Relationships is an easy onboard, swiftly presenting the user with daily opportunities to build business that pulls focus from the need to simply build a giant list of third-degree contacts who have one foot in the market and the other in pending bankr… Continue reading

The website is just the start: SEO strategies for real estate

Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find. Continue reading