Tag Archives: the medford team

Here’s what your next listing appointment should look like

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If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing. Continue reading →

Warm lead? Here’s how to change up your listing consultation

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When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading →

Instant gratification is destroying your business. Here’s how to avoid the distraction trap

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Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards. Continue reading →

Is Zillow skating dangerously close to thin ice?

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Team leader Carl Medford writes that Zillow’s brokerage license and algorithmic pricing suggestions could be setting it up for a legal showdown that threatens its entire business model. Continue reading →

Hiring a home staging company? Ask these essential questions first

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After owing a staging company for 20 years, team leader Carl Medford lists seven categories of critical questions to ask before selecting a stager for you and your listings. Continue reading →

7 critical activities for effectively working with buyers in 2025

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Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading →

10 ways to set the stage for offers that win

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Writing a winning offer isn’t rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate. Continue reading →

Top 8 bogus or even deceptive things agents say to land a listing

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With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the top eight things listing agents might say or do to score a deal. Continue reading →

It’s later than you think: 5 ways to make the most of your time

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Life can change in an instant. Rather than facing the future with regrets, Carl Medford writes, we can systematically alter our futures by making incremental changes that compound over time and open doors of opportunity we never imagined.  Continue reading →

Tap into the growing numbers of buyers insisting on upgrades

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Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes. Continue reading →