Tag Archives: zillow

Real estate portals feel the heat during a rough week: The Download

By | | Uncategorized
Comments Off on Real estate portals feel the heat during a rough week: The Download

After a week of legal battles and portal platform shakeups, real estate leaders break down what it all means for agents on the ground. Continue reading →

5 huge mistakes agents make when calculating cost per lead

By | | Uncategorized
Comments Off on 5 huge mistakes agents make when calculating cost per lead

In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading →

How agents can make the most of the Zillow-Matterport breakup

By | | Uncategorized
Comments Off on How agents can make the most of the Zillow-Matterport breakup

Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading →

AI browser wars are here. How this new era will change real estate

By | | Uncategorized
Comments Off on AI browser wars are here. How this new era will change real estate

OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading →

Zillow pulls Matterport, more lawsuits, hidden mistakes: Top 5

By | | Uncategorized
Comments Off on Zillow pulls Matterport, more lawsuits, hidden mistakes: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

How to explain the pros and cons of AI for real estate

By | | Uncategorized
Comments Off on How to explain the pros and cons of AI for real estate

As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading →

How to spy on your real estate competitors (to improve your ads)

By | | Uncategorized
Comments Off on How to spy on your real estate competitors (to improve your ads)

It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

What Zillow’s Matterport fallout means for agents like you

By | | Uncategorized
Comments Off on What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading →

These 2 AI changes are poised to impact your real estate business

By | | Uncategorized
Comments Off on These 2 AI changes are poised to impact your real estate business

Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes. Continue reading →

Realtor.com sued for copyright over attempt to capitalize on Taylor Swift engagement hype

By | | Uncategorized
Comments Off on Realtor.com sued for copyright over attempt to capitalize on Taylor Swift engagement hype

A Kansas City photographer sued NAR and Realtor.com’s parent company for publishing her copyrighted photos of Travis Kelce’s estate without her permission. Continue reading →