Author Archives: Verl Workman

How real estate teams work (and what new agents need to know)

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A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it. Continue reading →

Smart strategies in a higher-rate market: How buyers can still win

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Don’t leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win. Continue reading →

Retention systems that keep agents loyal (even when opportunity knocks)

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Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave. Continue reading →

Recruiting advantage: How indies can deliver what agents really want

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Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of. Continue reading →

Morning meetings show managers are here to help, not hinder

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“Accountability is love,” team leader Mahala Landin says. Find out how Carolina Collective Realty keeps it at the core of every meeting, training and celebration with coach Verl Workman. Continue reading →

Listing leverage: How to win the game of securing sellers

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Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading →

Here’s why SMART goals are dumb and STUPID goals work better

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Forget everything you think you know about goal-setting. Coach Verl Workman helps you lean into the power of STUPID goals to fuel your real estate business in 2026. Continue reading →

How to keep agents motivated if they’re worried about commissions

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Agents don’t need more money, Verl Workman writes. They need more motivation and the confidence to achieve their professional goals in today’s market. Continue reading →

What agents want in a brokerage (Hint: It’s not just about money)

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Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading →

How the pressure of today’s market creates innovation, clarity and joy

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Pressure creates diamonds and refines real estate professionals, Verl Workman writes, when you rethink the way you look at the current market. Continue reading →