4 barriers to communication that cause your audience to tune out

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We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication. Continue reading →

Tool Kit: How to tame AI before it eats your business

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Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind. Continue reading →

Investors seeing a ‘generational opportunity’ in multifamily

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The price reset in multifamily assets has created an environment where acquisition economics align more attractively than they have in over a decade, Michael Zaransky writes. Continue reading →

Rocket to inherit Mr. Cooper’s customer satisfaction woes

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Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper’s J.D. Power rankings have been subpar for more than a decade. Continue reading →

Former LGBTQ+ Real Estate Alliance CEO facing civil suit, multiple criminal charges

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The Alliance is seeking six figures in damages from Ryan Weyandt, who resigned as CEO last year. Weyandt is also facing felony charges for alleged possession of explicit content of minors. Continue reading →

You’re leaving money on the table when you don’t know your numbers

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Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses. Continue reading →

AI, AI, AI: Ads, oversight and the age of the algorithm

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From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading →

Many buyers think home prices will only rise. Is that a safe bet?

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A new survey of thousands of U.S. consumers by Inman and Dig Insights suggests that many homebuyers are spurred to enter an unaffordable market by the assumption that things can only get worse. Continue reading →

Keller Williams CEO: Private listings should be a ‘local decision’

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Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims Continue reading →

5-second rule: What a homepage needs to make visitors stay

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Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading →