At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading
Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading
Well-known Minnesota broker Kris Lindahl sued Canada-based RE/MAX broker Rob Golfi on Friday for using his signature ‘open arms’ pose. Lindahl is seeking undisclosed damages for alleged trademark infringement. Continue reading
The real estate agent and content creator with The Agency talks about building your brand with original content. Humor is going to be at the heart of how people talk about him, he said. Continue reading
Here’s how to make sure you have something to offer that other agents don’t. Here are a few ways to develop your personal brand. Continue reading
Advertising company Adwerx announced the launch of Adwerx Motion, an HTML5-based offering that displays animated ads for agents and brokerages and their listings. Continue reading
Take the journey with this team leader, and find out how he went from single agent to leading a team to breaking off into his own brokerage and what he learned along the way. Continue reading
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading
Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experi… Continue reading