Tag Archives: agent branding

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

Agents, you must believe in yourself and the brand you choose

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To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

How real estate pros can thrive beyond the MLS in the AI era

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Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading →

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

Bernice Ross launches new take on investing with ‘The Investor Scoop’

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To bring the vision of The Investor Scoop to life, Ross has assembled a growing team of industry pros, longtime colleagues and fresh thinkers. This lineup will deliver a wide range of content, from tax tips and tech tools to credit strategies to legal … Continue reading →

Oh, what a feeling: 4 experts share how to create a brand that lasts

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At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading →

PR firm Lion & Orb launches annual membership plan for agents

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Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading →