The secret to making your clients love you: Save them money

Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading

Trending: TikTok sales, Meta fails and what actually works

From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading

Take the Inman Intel Index survey for June

Each month, hundreds of real estate agents, brokers, executives and investors report on what they’re seeing in their corner of the industry. Add your insights. Take the survey. Continue reading

To move or not to move? A better way to handle the waiting game

Are your clients “waiting for the market to recover”? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity. Continue reading

Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices

The chair of the Federal Housing Finance Agency, Fannie and Freddie has spent the past day calling on Powell to step down, saying he’s responsible for high home prices. Continue reading

Fire-scarred CA neighborhoods ‘not even close’ to bottoming out

The Amalfi Estates owner said listings are slowing down and prices have been dropping, but there’s plenty of room to fall, which is extending the buyer’s market. Continue reading

Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How changing demographics are reshaping the luxury market

As millennials and Gen Z take center stage in luxury homeownership, the industry will have to adapt to meet the needs of these buyers, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions. Continue reading

From random to reliable: How to build a referral machine

The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today’s market to build their own referral networks. Continue reading