Instagram’s new Stories update changes visibility for agents

Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading

Instagram’s new Stories update changes visibility for agents

Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading

Douglas Elliman brings on industry marketing leader for rebrand

As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading

Douglas Elliman brings on industry marketing leader for rebrand

As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading

NAR in 2025: staff shakeups, risk reduction and policy moves

In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil. Continue reading

Recruiting advantage: How indies can deliver what agents really want

Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of. Continue reading

Why my early social media posts flopped — and what finally worked

Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes. Continue reading

The no-budget phone strategy that attracts serious buyers instantly

Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading

The Midwest is best? Why buyers flocked to the Heartland in 2025

The most popular market of 2025, according to Zillow’s rankings, is solidly Midwestern, reflecting American homeowners’ desire for affordability and a relaxed lifestyle. Continue reading