Tag Archives: agent

8 reasons your brokerage needs an agent recognition plan

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If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy. Continue reading →

Forget ‘write me a post’: Use AI to build better client relationships

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Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading →

EXp Realty promotes 2 execs to new leadership positions

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Carrie Lysenko is now Chief Technology Officer, and Holly Mabery is Chief Brokerage Officer, a newly created role at the firm. Continue reading →

Better Homes and Gardens: Homebuyers ‘won’t settle for less’

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Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate’s latest trends report. Continue reading →

Take a peek inside NAR’s legal strategy with Jon Waclawski

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NAR General Counsel Jon Waclawski breaks down everything from Sitzer-Burnett fallout to buyer agreement rules and commission transparency, outlining what’s required now and how NAR plans to steady the path forward. It’s one of the most candid legal con… Continue reading →

This team is jumping on the private listing platform trend (EXCLUSIVE)

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One of the top teams in Massachusetts has created its own team-led private listing network, as more brokerages compete to hold clients’ listings on their own platforms. Continue reading →

Redfin on 2026: Affordability improves, sales rise only slightly

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Expect a slight increase in sales and the slowest home price growth since 2011, with buyers staying on the sidelines due to concerns about the broader economy, according to Redfin’s economists. Continue reading →

Dual licensing is on the rise. Is it the right move for your business?

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Holding real estate licenses in more than one state or market is trending in response to how clients’ lives have evolved since the pandemic, but it’s not for everyone, Kevelyn Guzman writes. Continue reading →

Future-proof your digital footprint for 2026 (and beyond)

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Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading →

Change strategy as the market shifts to win the listings long game

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Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities. Continue reading →