Marketing overload: How to cut the clutter and reclaim your time

Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading

How to WOW your clients with a simple communication strategy

While you can’t control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes. Continue reading

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading

CoStar says Zillow ‘always ready to play the victim’ in latest response

CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images. Continue reading

Inside the stiff opposition to Compass’ private-listing crusade

Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest. Continue reading

How 1 luxury agent livestreamed his way to listing an NBA star’s Texas mansion

When viral internet personality Kai Cenat called asking about a property outside of Erwin Nicholas’s market, he didn’t blink. The call led to him listing former San Antonio Spurs player Tony Parker’s 53-acre pad with a private waterpark included. Continue reading

Has agent bad behavior gotten out of control? The Download

This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading

This team does $50M a month. Here’s how they convert leads

On this episode, Anthony Djon, leader of a 100-agent “teamerage” doing $50 million a month in volume, provides a masterclass on top-of-funnel lead conversion. Continue reading

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Continue reading