Tag Archives: AI

The role of the CMA (and agent) in an AI world

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As AI makes CMAs faster and cleaner, broker-owner Deb Siefkin writes, it’s exposing a gap most agents were never trained to address. Continue reading →

If Home Depot is on Reddit, where should you be?

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Home Depot isn’t waiting for buyers to walk through the door anymore. Its retail media network is now integrated with Reddit and Pinterest, reaching people in the research and inspiration phase, long before a transaction is anywhere in sight. Continue reading →

Understanding the role of AI in the real estate landscape: Streaming

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Katie Lance highlights the online shift in AI-driven search and the importance of consistent social media content for visibility. Continue reading →

Rezora IO wants to give real estate agents their time back

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Founder Aidan Richards tells Troy Palmquist the company is not trying to replace the agent. It is trying to take one of the most repetitive, frustrating parts of the job and make it more scalable.  Continue reading →

Does your brokerage’s AI match the hype? Take Intel’s April survey

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Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate’s most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey. Continue reading →

Rechat launches Service Network to fix brokerage referral gaps

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Rechat launches Service Network, a new tool to help brokerages standardize referrals and connect clients with lenders, title and insurance providers. Continue reading →

Are you an information gatekeeper? AI just fired you

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In this episode of Real Estate Insiders Unfiltered, Jerimiah Taylor, CEO of BrokerBot, breaks down what AI actually means for real estate agents, why most people are thinking about it wrong, and what it is actually changing and what it isn’t. Continue reading →

Homebuyer trust in AI is slipping, survey finds (VIDEO)

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A new survey shows buyers want more control and still prefer humans for key decisions in the homebuying process. Continue reading →

How AI is intensifying real estate fraud — and what agents can do

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AI is reshaping cybersecurity risks in real estate, enabling more advanced phishing, fraud, and data exposure across brokerages and agents. Continue reading →

How to tell when a platform shift is worth your attention — and when it’s just noise

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With new tools launching every week, here are five questions to help you figure out which are actually worth your time and your agents’ trust. Continue reading →