From Liquid Death to Google, the old marketing playbook is breaking

The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works. Continue reading

Mortgage rates dipped. See how they’ve evolved over the years

Use our interactive tool to track mortgage rates, and share the latest data with your clients, colleagues and friends. Continue reading

60% of brokerages don’t trust their own books (and the IRS is coming)

In this episode of Real Estate Insiders Unfiltered, Loft47’s Sasha Hryciuk and Tracy Simmons to break down what’s really happening inside real estate brokerages and why it’s a much bigger problem than most people realize. Continue reading

Tech leaders love AI. Everyone else? Not so much

The real estate industry is embracing AI fast, but rising public skepticism may create new risks for agents, landlords and platforms. Continue reading

Ryan Serhant’s brokerage arrives in California with 5 markets

Ryan Serhant says the firm has now earned the right to enter one of the most competitive real estate markets in the country. It is launching simultaneously in five California markets. Continue reading

FBI Report: Online real estate fraud is on the rise to the tune of $275M

One of the factors shaping fraud in 2025 was the rise of artificial intelligence, which made schemes more convincing and harder to detect. Continue reading

Are we turning real estate professionals into gig workers?

The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading

Are we using AI to build our business — or replace it?

What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading

Building a business that runs smarter (not harder): Streaming

Learn to use advances in artificial intelligence to streamline and supercharge every element of your business operations. Continue reading

The real estate ‘easy button’ doesn’t exist

Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading