Google just entered real estate, but the real shift isn’t about listings

The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading

This St. Louis suburb is the nation’s most affordable, but with a caveat

Markets across the Midwest and South offer enviable affordability; however, lower housing prices can reflect deeper issues, such as economic disinvestment and discriminatory housing policies. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

Delistings and discounts jump as holiday season approaches

Early fall numbers are in, reflecting a proliferation of stale listings, delistings and deep discounts to get sellers to the closing table. Continue reading

NAR’s new consumer profile shows agents how to thrive in 2026

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading

October brought the strongest buyer’s market in 12 years: Redfin

The number of homesellers exceeded homebuyers by a record 36.8 percent in October, which is the largest divide between the two groups since at least 2013, Redfin reported on Wednesday. Continue reading

53% of US homes lost value from 2024 — but it’s not a crash

Zillow Senior Economic Researcher Treh Manhertz said statistics reflect a normalizing market and show that the vast majority of homes are retaining their value, even as the rate of appreciation cools. Continue reading

In bid to win luxury, eXp launches Sports & Entertainment division

As luxury brokerages compete for the attention of high-net-worth buyers, eXp Realty is elevating its service with a designated Sports & Entertainment division. Continue reading

5 ways real estate agents can attract, and keep, buyer clients

At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading

Companies must ‘get big in order to compete’ with Compass-Anywhere

For now, it’s business as usual for real estate agents affiliated with Anywhere-owned brokerage brands. But as Compass moves to acquire them next year, some real estate leaders say it may place pressure on competitors to ramp up their own expansions. Continue reading