Tag Archives: brand loyalty

Choose a side! How selective outrage can increase your leads

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Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and against. Continue reading →

This CMO wants to make Keller Williams the Nike of real estate

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In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading →

How to launch a real estate listing like Taylor Swift drops an album

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Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and a some follower-fueled magic. Continue reading →

All shock, no chill: The rise of outrage marketing in the viral era

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In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading →

Avoid these 6 real estate branding mistakes

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How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading →

Why your brokerage needs a service, not just sales, funnel

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Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading →

Beyond design: 3 ways to fully leverage your brokerage brand 

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Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business. Continue reading →