As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading
Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading
Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading
Author and trainer Bernice Ross offers a laundry list of don’ts when it comes to preparing a home to hit the real estate market. Continue reading
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading
Soaring property tax and homeowners’ insurance costs have made homeownership less affordable than any time since the 1980s, Bernice Ross writes. Continue reading
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate “raving referrals.” Continue reading
With the average homeowner spending $442 a month on property taxes and insurance, real estate agents and mortgage lenders are urged to help clients shop for better deals. Continue reading
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns. Continue reading