Affordability is better, but buyers are still bailing out of contracts

Pending home sales slid on a monthly and annual basis in January, despite improving market factors. However, several economists urged agents to stay calm, saying a sales boost will likely come this spring. Continue reading

Silent buyers: The data gap hiding inside every virtual tour

As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes. Continue reading

Pulte pledges Fannie, Freddie’s help in curbing home purchases by institutional investors

Trump’s promise to “ban” large institutional investors from buying more single-family homes renews the debate over whether such a move would be legal — or make much of a dent on affordability. Continue reading

Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you. Continue reading

Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading

2 Americas: Housing markets the Great Rebalancing has left behind

The market has undeniably shifted from the extreme seller’s environment of the early pandemic. But in much of the U.S., buyers still face substantial inventory constraints, an Intel analysis shows. Continue reading

7 critical questions to ask before opening an expansion office

Troy Palmquist taps Charlotte, North Carolina, real estate CEO David Hoffman to share the lessons he gleaned from opening a new expansion office. Continue reading

Home prices climbed in February — but the momentum is cooling

The FHFA HPI and S&P CoreLogic Case-Shiller Indices posted a 3.9% annual increase in February, according to data released Tuesday. While that marks another year of gains, the data shows that price growth has moderated. Continue reading

Corcoran Affiliates’ Anton: ‘We’re being true to who we are’

At the end of the day, despite differences from market to market, Anton told Inman that affiliates learned that they’re more alike than different — particularly when it comes to serving their clients. Continue reading

Condos are selling below list price as fees discourage buyers

According to a new Redfin report, an overwhelming 68.4 percent of condos sold below their asking price — the highest share in five years. That’s a jump from 63.3 percent last year, signaling a cooling condo market. Continue reading