Tag Archives: Columns

Attracting agents? Your consumer-facing website isn’t enough

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Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading →

How this broker embraces personal and professional evolution

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Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading →

5 smart tips for future-proofing your real estate business

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Real estate is evolving, Luke Babich writes, and it’s up to you to keep up with the latest technological advances or risk falling by the wayside. Continue reading →

The agent as a brand: How to empower your individual identity

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Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading →

Major scores, massive deals, more lawsuits: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Broker Spotlight: Jennifer Darby Metzger, The Agency Rutherford

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Learn how this award-winning broker-owner went from top producer to leading The Agency’s first New Jersey office, redefining real estate with a boutique, high-performance approach. Continue reading →

Help clients get spring deals done with an assumable mortgage

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Get buyers off the fence and help sellers market their homes more effectively when you tap into the potential of assumable mortgages, Troy Palmquist writes. Continue reading →

What marketing tools are must-have in 2025? Pulse

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Are there marketing tools you can’t live without? Let us know which platforms, software or strategies are making the biggest impact on your business this year. Continue reading →

Eternal confusion: Mixed messages on amending buyer agreements

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Six months after commission lawsuit changes took effect, compliance expert Summer Goralik writes, uniformity in implementation and guidance remains elusive, making industry confusion the norm and compliance an ever-moving target. Continue reading →

7 ways to make Zoom meetings less awkward and more effective

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We’ve all been on Zoom for five years (or more), but are you using it as effectively as possible? Nikki Beauchamp offers video conference best practices for your next virtual meeting. Continue reading →