Tag Archives: Columns

Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

From W2 to 1099: How to set up your real estate business

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Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO. Continue reading →

How this brokerage bought out its largest competitor — and kept all the agents onboard

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Find out how Kerri Fowler and her team are continuing her great-grandfather’s legacy by leaning into a culture that treats everyone like family. Continue reading →

The buyer intake plan for every real estate agent: Step 1

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In the first step of her eight-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results. Continue reading →

The one skill all real estate agents forget to practice (but shouldn’t)

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It’s not enough to continually bring in new leads if you don’t know how to close the ones you’ve got. Trainer Rachael Hite helps you practice and refine this critical skill. Continue reading →

Want low-cost referrals? Copy this team’s VIP Club strategy

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The No. 1 team in South Dakota cut its $30,000 billboard spend to a one-time outlay of $4,000 using this powerful and replicable system for creating lifetime loyalty. Amy Stockberger shares how it all works. Continue reading →

Mindset shift: Real estate clients don’t need you anymore

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Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading →

Lesson Learned: Be consumer-driven, not commission-driven

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Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients. Continue reading →

How to nail the price reduction conversation with homesellers

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Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks. Continue reading →

Find your content lane: How to stand out on social media

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If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading →