Tag Archives: Columns

Back to school, back to basics: An 8-step buyer plan for every agent

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Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading →

Portals spend millions on SEO. Here’s how to leverage it for free

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Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading →

4 key factors leading to increased real estate market anxiety

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From climate change to economic uncertainty, Carl Medford writes, these are the factors causing real estate market anxiety for potential buyers and sellers. Continue reading →

I lost a listing to AI. Here’s how I’m making sure it never happens again

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After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading →

Here’s how to pivot when viral content turns to crickets

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Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Continue reading →

Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

‘Is it cheaper to rent or buy today?’ How to answer that question

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Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward. Continue reading →

7 red flags that your real estate business is headed for a wipeout

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Red flags aren’t failures, coach Darryl Davis writes. They’re signposts that help you course correct so that you can improve your business outcomes. Continue reading →

Broker Spotlight: The Agency Costa Rica

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After more than 15 years leading some of the country’s biggest luxury sales, find out how the pair has partnered with The Agency “to raise the bar for clients, for agents and for how Costa Rica is represented globally.” Continue reading →

5 strategies to build your first social media pipeline

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Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading →