Robert Reffkin, mortgage moves, Serhant family: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading

5 Back to Basics luxury real estate trends for 2025

Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading

5 biggest listing agent mistakes (and how to avoid them)

When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities. Continue reading

Why is the Fed cutting interest rates — and what happens next?

Windermere Economist Jeff Tucker looks at the Federal Reserve’s interest rate cut and what it means for the real estate market. Continue reading

How scammers push your pressure points to steal your clients’ cash

Applying smart security protocols throughout every transaction is an essential part of your role as a real estate agent, new Inman contributor Samantha Simpson writes. Continue reading

Real estate leadership lessons: How to thrive in ambiguity

Learning to live in the gray area beyond the illusion of certainty, Dezireh Eyn writes, is one of the most important skills you can develop as a real estate leader. Continue reading

9 real estate lead-gen mistakes that are killing your ROI

Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes. Continue reading

Mauricio Umansky’s playbook for breaking through plateaus

Break through real estate business plateaus by developing a clear vision and implementing effective systems with help from The Agency’s Mauricio Umansky. Continue reading

Opendoor’s resurrection: Will there be an iBuyer afterlife?

The old paradigm of iBuying is over, Revaluate’s Chris Drayer writes. Whatever happens next may put real estate agents back at the center of the transaction. Continue reading