Tag Archives: Columns

Top 7 safety risks for real estate agents — and how to avoid them

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For real estate agents, it’s essential to be prepared to protect and defend yourself and your client’s property and data, Erica Ramus writes. Continue reading →

Turn 1 short video into 3 posts: How to scale your content with AI

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Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →

Why agents who ignore branding won’t survive the next 5 years

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Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more. Continue reading →

5 creative strategies to overcome seller staging objections

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Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract. Continue reading →

A security expert’s top 10 tips for keeping real estate agents safe

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As Realtor Safety Month approaches its end, Robert Siciliano offers a reminder that agent safety requires vigilance and planning. Continue reading →

Guiding homebuyers through the offer’s fine print: Step 5

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In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading →

How the growing buyer power shift is reshaping the real estate market

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The week on The Download: After years of frustration, homebuyers are finally back in the driver’s seat in many markets. Continue reading →

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

What is the Federal Reserve, and how does it impact real estate?

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Improve your understanding of how broad economic factors impact the housing market with this Fed explainer from Jonathan Pressman. Continue reading →