Tag Archives: Columns

Get ready to get hit with a tsunami of real estate consolidation

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From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next. Continue reading →

The death of old-school SEO, and what it means for real estate

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SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading →

Lesson Learned: Luxury isn’t price, it’s experience

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The Agency Camano Island’s Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points. Continue reading →

Anywhere: The rise and fall of an industry giant

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The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes. Continue reading →

Take time for you! 10 tips for showing up as your best self

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Loving real estate doesn’t mean giving it everything, Martha Melendez writes. Flexibility is only freedom if you protect your own boundaries. Continue reading →

Why most real estate agents lose the deal after the 1st meeting

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You make a great first impression, but do you get the deal? Coldwell Banker Warburg’s Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won. Continue reading →

FTC sues Zillow: A wake-up call for real estate agents and brokers

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If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading →

Compass-Anywhere merger FAQ: How will it change real estate?

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What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We’ve got the answers Continue reading →

5 ways real estate agents can still win big in Q4

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By October, many real estate agents are ready to coast into the holidays. Amy Corr, Chief Brokerage Officer for @properties Christie’s International Real Estate, shares five strategies agents can use to win in Q4. Continue reading →

The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent

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How will the Compass-Anywhere merger impact the lives of everyday real estate agents? Coldwell Banker’s Cara Ameer has questions. Continue reading →