Tag Archives: Columns

Build relevance into your 2026 budget and business plan

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Trainer Rachael Hite says NAR’s Nykia Wright was right. This budget and business planning season, agents need to up their game to stay relevant in 2026. Continue reading →

Switching brokerages? Here’s your ultimate brand transition playbook

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Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading →

Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

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Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you. Continue reading →

Before Compass: Lessons from Robert Reffkin’s leadership style

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Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder’s approach to leadership and business. Continue reading →

How to WOW your clients with a simple communication strategy

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While you can’t control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes. Continue reading →

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

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Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading →

Has agent bad behavior gotten out of control? The Download

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This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading →

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

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These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

The anatomy of a viral real estate post (that also gets you clients)

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Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading →