So you want to start your career on a team? Here’s what to know

Agents who thrive on teams aren’t always the most talented on Day 1, coach Verl Workman writes, but they have the best attitudes and are willing to follow a proven system. Continue reading

Unlocking trust: How brain science explains client behavior

When you understand what the brain is responding to — safety, clarity, empathy, consistency — you stop trying to sell trust and start creating it naturally, coach Darryl Davis writes. Continue reading

How I built a custom CRM during an 18-minute Uber ride

Drew Thompson explains why the era of complex, expensive real estate tech is over — and how you can build exactly what you need, right now. Continue reading

How I built a custom CRM during an 18-minute Uber ride

Drew Thompson explains why the era of complex, expensive real estate tech is over — and how you can build exactly what you need, right now. Continue reading

The ICNY conversations you can’t afford to miss: The Download

This week’s Download puts together some of the most impactful individual conversations that occurred at Inman Connect New York, plus how-tos to help you do more this spring. Continue reading

What’s in, what’s out: 5 marketing shifts you can’t ignore

Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading

Stop making social media content for leads. Do this instead

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading

How real estate teams work (and what new agents need to know)

A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it. Continue reading

Are you all-in? Why commitment is your competitive advantage

Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything. Continue reading

The affordable housing crisis isn’t just financial. It’s political

American attitudes around home affordability will determine whether Congress treats housing as a priority or as another talking point to be dropped between election cycles. Continue reading