Tag Archives: Columns

The real estate ‘easy button’ doesn’t exist

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Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading →

10 hot income tax strategies that can save money on your return

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Use this list to determine where you are paying the IRS more than you should and to protect your personal and business finances, trainer Bernice Ross writes. Continue reading →

If you need to ‘add value’ at the end, you’re already behind

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Contributor Deb Siefkin writes that real estate agents need to add value right now to be relevant. Continue reading →

How to find the freedom your team was supposed to provide

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You built the team for freedom, but without the right financial architecture underneath it, a real estate team doesn’t reduce your risk, Amanda Neely writes. It multiplies it. Continue reading →

ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made

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The agents who will remain effective amid the rise of AI are the ones who help clients understand how to make decisions before the answer ever matters, broker Deb Siefkin writes.  Continue reading →

Behind the scenes: Operational insights from scaling The Agency

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The Agency President Rainy Hake Austin shares lessons learned from expanding into 150 offices across 14 countries. Continue reading →

The marketplace is fracturing. Here’s how to compete anyway

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The fundamentals of why sellers and buyers need a skilled, informed, honest real estate agent have not changed. Continue reading →

Turn ‘How’s the market?’ into a lead without being weird

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Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading →

New NAR committee policies represent a promising start

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NAR is responding to member expectations by making progress toward a more modern, effective and accountable volunteer structure, Craig Cheatham writes. Continue reading →

All the single ladies: Why working with women is no longer niche

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To work more effectively with real estate clients who are women, America Foy writes, stop leading with assumptions and start leading with competence. Continue reading →