This AI-powered listing strategy beats April’s ‘perfect-week’ launch

Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading

Here’s the advice Mauricio Umansky gives agents when the market gets tough

The Agency founder shares simple habits that have mattered most throughout his career to help today’s agents flourish in a challenging market. Continue reading

A national MLS could change our industry — and not in a good way

The answer to a flawed institution is reform, not replacement, coach Darryl Davis writes, and NAR has both the authority and the responsibility to lead that reform. Continue reading

5 years. $50M in sales. Here’s the blueprint behind it all

Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. Continue reading

‘Coming soon’ was a good idea. What we’ve done to it isn’t

Coach Darryl Davis writes that an honest assessment of how “coming soon” status is being used to undermine seller choice is essential for building trust with consumers. Continue reading

The ultimate spring cleaning checklist for rental properties

Combine a physical “spring cleaning” with a review of workflows to protect property value, improve tenant satisfaction and ensure efficiency, Ryan Barone writes. Continue reading

Buyers agents are more valuable in today’s listing landscape

The era of the single, unified real estate marketplace — where every available home was findable in one place — is behind us, coach Darryl Davis writes. Here’s what’s next. Continue reading

Here’s what can go wrong when using AI instead of an agent

AI is good at structured answers in predictable environments, but real estate is full of unpredictability, Tatiana Zagorovski writes. That’s where expertise lives. Continue reading

How customer experience breaks down in the smallest moments

Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. Continue reading

The open market broke. Here’s what comes next

The same real estate leadership that got MLSs and NAR to this moment is not the leadership that gets them out of it, Alloy Advisors co-founder Amit Kulkarni writes. Continue reading